/* Spin by Sentlogix Labs — cream editorial (shared with Echo) */
:root{
  --cream:#f1ead8;
  --cream-2:#e9e0c9;
  --ink:#1b1611;
  --ink-2:#574c3e;
  --ink-3:#8b7f6c;
  --line:rgba(27,22,17,.12);
  --accent:#b9531e;
  --accent-2:#9a3f12;
  --card:#ffffff;
  --serif:'Cormorant Garamond', Georgia, serif;
  --sans:'Outfit', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;
}
*{box-sizing:border-box}
html,body{margin:0;padding:0}
body{
  background:var(--cream);
  color:var(--ink);
  font-family:var(--sans);
  font-size:16px;line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
.grain::before{
  content:"";position:fixed;inset:0;z-index:-1;pointer-events:none;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='240' height='240'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.5 0'/></filter><rect width='100%25' height='100%25' filter='url(%23n)' opacity='0.18'/></svg>");
  mix-blend-mode:multiply;opacity:.5;
}
a{color:inherit;text-decoration:none}

/* Brand bar (matches hub spec) */
.brandbar{
  display:grid;grid-template-columns:1fr auto 1fr;align-items:center;
  padding:20px 32px;
  border-bottom:1px solid var(--line);
  position:sticky;top:0;background:rgba(241,234,216,.92);backdrop-filter:saturate(140%) blur(8px);z-index:10;
}
.brandbar > .mark{justify-self:start}
.brandbar > .crumb-product{justify-self:center}
.brandbar > .bnav{justify-self:end}
.crumb-product{
  font-family:var(--serif);font-weight:500;
  font-size:24px;color:var(--ink);letter-spacing:-.005em;
  transition:color .2s;
}
a.crumb-product:hover{color:var(--accent)}
.mark{
  display:inline-flex;align-items:stretch;height:34px;border-radius:7px;overflow:hidden;
  font-family:var(--sans);font-weight:800;letter-spacing:.06em;font-size:14px;
  background:#0a0a0a;
  box-shadow:0 0 0 1px rgba(255,255,255,.08), 0 0 0 1px rgba(27,22,17,.10);
  transition:transform .2s ease, box-shadow .2s ease;
}
a.mark:hover{
  transform:translateY(-1px);
  box-shadow:0 0 0 1px rgba(255,255,255,.12), 0 0 0 1px rgba(27,22,17,.18), 0 6px 16px -8px rgba(27,22,17,.4);
}
.mark .m-a{display:flex;align-items:center;padding:0 10px 0 12px;color:#fff}
.mark .m-x{display:inline-flex;align-items:center;justify-content:center;background:#f1ead8;color:#0a0a0a;width:18px;height:18px;border-radius:3px;margin-left:2px;font-weight:900}
.mark .m-b{display:flex;align-items:center;padding:0 12px;background:#f1ead8;color:#0a0a0a}
.bnav a{font-weight:600;font-size:14px;color:var(--ink);padding:8px 14px;border:1px solid var(--line);border-radius:999px;background:#fff}
.bnav a:hover{border-color:var(--ink)}

.page{max-width:1180px;margin:0 auto;padding:0 32px}

/* Hero */
.hero{
  padding:120px 0 70px;text-align:center;max-width:980px;margin:0 auto;
}
.eyebrow{
  font-family:var(--sans);font-weight:700;
  letter-spacing:.18em;text-transform:uppercase;
  color:var(--accent);font-size:12px;margin:0 0 18px;
}
.hero .eyebrow{
  font-family:var(--serif);font-weight:500;
  font-size:clamp(28px,3vw,40px);letter-spacing:.005em;
  text-transform:none;color:var(--ink);margin:0 0 8px;line-height:1;
}
h1{
  font-family:var(--serif);font-weight:500;
  font-size:clamp(44px,6.4vw,84px);
  line-height:1.05;letter-spacing:-.005em;
  margin:0 0 22px;
}
h1 em{font-style:italic;font-weight:500;color:var(--accent)}
.lede{
  color:var(--ink-2);font-size:clamp(16px,1.4vw,19px);
  max-width:62ch;margin:0 auto 36px;
}
.cta-row{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}

/* Buttons */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  height:46px;padding:0 22px;border-radius:999px;
  font-family:var(--sans);font-weight:600;font-size:15px;
  border:1px solid var(--line);background:#fff;color:var(--ink);
  cursor:pointer;transition:transform .25s, box-shadow .25s, background .25s;
}
.btn:hover{transform:translateY(-1px);box-shadow:0 12px 30px -16px rgba(27,22,17,.35)}
.btn.primary{background:var(--accent);color:#fff;border-color:var(--accent)}
.btn.primary:hover{background:var(--accent-2);border-color:var(--accent-2)}
.btn.ghost{background:transparent}
.btn.big{height:54px;padding:0 30px;font-size:16px}

/* Proof row */
.proof{
  display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;
  padding:30px 0 60px;
}
.proof article{
  background:#fff;border:1px solid var(--line);border-radius:18px;
  padding:28px 26px;
}
.proof .num{
  font-family:var(--serif);font-style:italic;font-weight:500;
  color:var(--accent);margin:0 0 8px;font-size:32px;line-height:1;
}
.proof h3{font-family:var(--serif);font-weight:600;font-size:22px;line-height:1.2;margin:0 0 8px;letter-spacing:-.005em}
.proof p{color:var(--ink-2);font-size:15px;margin:0}

/* Five-cut strip on landing */
.cuts{
  padding:60px 0 70px;border-top:1px solid var(--line);
}
.cuts-head{text-align:center;margin-bottom:36px}
.cuts-head h2{font-family:var(--serif);font-weight:500;font-size:clamp(30px,3.6vw,46px);line-height:1.05;letter-spacing:-.005em;margin:0 0 10px}
.cuts-head p{color:var(--ink-2);font-size:16px;margin:0}
.cuts-grid{
  display:grid;grid-template-columns:repeat(5,1fr);gap:14px;
}
@media (max-width:900px){.cuts-grid{grid-template-columns:repeat(2,1fr)}}
.cut{
  position:relative;border-radius:14px;overflow:hidden;
  background:#000;aspect-ratio:9/16;
  transition:transform .35s ease, box-shadow .35s ease;
  display:block;
}
.cut:hover{transform:translateY(-3px);box-shadow:0 30px 60px -30px rgba(0,0,0,.5)}
.cut img{width:100%;height:100%;object-fit:cover;display:block}
.cut::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(180deg,rgba(0,0,0,0) 55%,rgba(0,0,0,.85));
  pointer-events:none;
}
.cut .lbl{
  position:absolute;left:14px;right:14px;bottom:14px;
  color:#fff;font-family:var(--serif);font-style:italic;font-weight:500;font-size:18px;
  text-shadow:0 2px 8px rgba(0,0,0,.5);
  line-height:1.15;
}
.cut .tag{
  position:absolute;top:10px;left:10px;
  font-size:10px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;
  color:#fff;background:rgba(255,255,255,.18);backdrop-filter:blur(8px);
  padding:4px 8px;border-radius:999px;border:1px solid rgba(255,255,255,.25);
}

/* Story */
.story{
  display:grid;grid-template-columns:1.05fr 1fr;gap:60px;
  padding:60px 0;align-items:center;
  border-top:1px solid var(--line);
}
.story h2{font-family:var(--serif);font-weight:500;font-size:clamp(28px,3.2vw,40px);line-height:1.1;letter-spacing:-.005em;margin:8px 0 14px}
.story p{color:var(--ink-2);font-size:16px;margin:0 0 14px}
.story-card{
  background:#fff;border:1px solid var(--line);border-radius:22px;overflow:hidden;
  box-shadow:0 30px 60px -34px rgba(27,22,17,.35);
  display:block;text-decoration:none;color:inherit;
  transition:transform .3s, box-shadow .3s;
}
.story-card:hover{transform:translateY(-3px);box-shadow:0 40px 80px -40px rgba(27,22,17,.5)}
.story-card-head{display:flex;align-items:center;justify-content:space-between;padding:14px 18px;font-size:13px;color:var(--ink-2);font-weight:500;border-bottom:1px solid var(--line);background:var(--cream-2)}
.pulse{display:inline-flex;align-items:center;gap:8px;color:var(--accent);font-weight:700}
.pulse::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--accent);box-shadow:0 0 0 0 rgba(185,83,30,.5);animation:pulse 1.6s ease-out infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(185,83,30,.55)}100%{box-shadow:0 0 0 16px rgba(185,83,30,0)}}
.story-card-media{position:relative;background:#000;aspect-ratio:16/9;overflow:hidden}
.story-card-media img{display:block;width:100%;height:100%;object-fit:cover}
.story-card-media .play{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;color:#fff}
.story-card-media .play svg{width:64px;height:64px;padding:18px;border-radius:50%;background:rgba(0,0,0,.55);backdrop-filter:blur(6px);box-shadow:0 0 0 1px rgba(255,255,255,.25), 0 12px 30px -8px rgba(0,0,0,.6);transition:transform .25s, background .25s}
.story-card:hover .play svg{transform:scale(1.06);background:var(--accent)}
.story-card-foot{padding:14px 18px;color:var(--ink-2);font-size:13px;margin:0}

/* Audiences */
.audiences{padding:60px 0;border-top:1px solid var(--line)}
.audiences h2{font-family:var(--serif);font-weight:500;font-size:clamp(28px,3.2vw,40px);line-height:1.1;letter-spacing:-.005em;margin:0 0 30px;text-align:center}
.audiences ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.audiences li{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px;display:flex;flex-direction:column;gap:8px}
.audiences li strong{font-family:var(--serif);font-weight:600;font-size:22px;letter-spacing:-.005em}
.audiences li span{color:var(--ink-2);font-size:15px;line-height:1.5}

/* CTA band */
.cta{text-align:center;padding:90px 0 110px;border-top:1px solid var(--line)}
.cta h2{font-family:var(--serif);font-weight:500;font-size:clamp(34px,4.2vw,56px);line-height:1.05;letter-spacing:-.005em;margin:0 0 14px}
.cta p{color:var(--ink-2);font-size:17px;margin:0 0 26px}

/* Footer */
.foot{
  border-top:1px solid var(--line);
  padding:24px 32px 60px;display:flex;justify-content:space-between;
  color:var(--ink-2);font-size:13px;max-width:1180px;margin:0 auto;
}
.foot a:hover{color:var(--ink)}

@media (max-width:900px){
  .proof{grid-template-columns:1fr}
  .story{grid-template-columns:1fr;gap:30px}
  .audiences ul{grid-template-columns:1fr}
  .hero{padding:80px 0 40px}
  .brandbar{padding:16px}
  .page{padding:0 18px}
}
